CREATIVE MARKETING = CROSS-CULTURAL + CONNECTED MARKETING

CROSS-CULTURAL MARKETING

Globalisation is crucial in any business, but if you truly want to succeed, you need to localise your strategy, and this doesn't mean just translating materials into the local language. Cultural factors do matter. Consider:

Localisation: Does your global strategy fit the local market needs, and is it adapted in the best way possible?

Communication: People need to see themselves in your communication. It must be adapted to the culture. How do you "speak the culture" to your local target group, not only in their language, but also through the choice of images? Does your campaign appeal to local tastes and include local references?

Legal matters: Is your campaign right from a legal point of view? Countries have different legal approaches on how to reach your target audiences. Have you taken this into account with privacy settings, emails, invitations, events, and gifts?

Channels: Some channels work better in some countries than in others. Are you working with experts who know what works for which audiences and why?

CONNECTED MARKETING

Automatisation is today the way to reach out your clients, but in the end it’s all about people. How to encourage strong, lasting customer connections to your brand: convey your messages but in a creative way and increase customer retention and satisfaction.

The more connected and the more creative your campaign, the more committed your customers.

Localisation, authenticity and constancy are fundamental to securing success in your business in other countries.